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Why captions help you keep your audience

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Captions are no longer just an accessibility option: on social media they are part of the format. These are the reasons a captioned video tends to hold attention better.

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Many people watch on mute

On the bus, at the office or late at night, many people scroll with their phone on silent. If your video relies on speech and has no captions, for them it is just a moving picture. With captions, the message still lands.

The first seconds decide

In a vertical feed, viewers decide in an instant whether to keep watching. Big text that appears from the very first word tells them what the video is about and gives them a reason to stay.

Reading while listening helps understanding

When text follows the voice, it is easier to keep up with someone who talks fast, has an accent or is recorded with background noise. A word-by-word highlight sets the pace so reading stays in step with the audio.

Accessibility

Deaf and hard-of-hearing people need captions to access your content. Captioning is a simple way to make your video for everyone. If you want captions viewers can switch on and off, also upload the SRT file to the platform.

More context for platforms

Some platforms, such as YouTube, let you upload a subtitle file that helps them understand your video. With CueSprint you can download the SRT of the same video you captioned, with no extra steps.

Get started

Open your video in CueSprint, review the transcript and pick a style. In a couple of minutes you'll have a captioned MP4 ready to post.

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